Privacy and Cookie Policy

Information you provide

Name, telephone number, email address, company, role, city or service region, business needs, message content, form responses and files voluntarily submitted.

Technical and browsing data

IP address, cookie or device identifiers, browser, operating system, language, pages visited, traffic source, clicks, events, date, time, visit duration and approximate location derived from the IP address.

Campaign and conversion data

We may record interactions with advertisements, buttons, forms, calls and WhatsApp to measure results. When permitted and configured, advertising platforms may receive events, online identifiers and normalized or encrypted contact information for matching and measurement.

Public information

We may display reviews published on Humaneasy’s Google profile, including the public name, photo, rating, comment and date made available by the platform.

Depending on the context and applicable law, we rely on consent, preliminary procedures requested by you, performance of a contract, legal obligations or legitimate interests. Consent may be withdrawn at any time without affecting processing previously carried out lawfully.

Google Search Console

It may be used to verify website ownership and analyze search performance data such as queries, impressions, clicks, average position, indexing, pages and technical issues. Google provides these reports to help manage the website’s presence in search results.

Google Analytics

It may collect usage data and events to generate statistics about audiences, navigation, devices, traffic sources and conversions. The service uses cookies or similar technologies and processes data according to Humaneasy’s settings and Google’s policies.

Google Ads and conversion tags

They may be used to attribute conversions to advertisements, evaluate campaigns, create remarketing audiences and present more relevant advertising. These tools may use cookies, online identifiers, visited URLs, IP addresses and information about interactions with advertisements and pages.

Meta Pixel and Meta business tools

They may record visits, views, clicks, contacts and other actions for measurement, attribution, audience creation and campaign optimization on Facebook and Instagram. Meta may combine these events with data from its platforms according to its policies and the user’s privacy choices.

Equivalent analytics, CRM, advertising or conversion tools may be adopted for the same purposes, subject to this policy and the required consent controls.

Cookies are small files stored in the browser. Pixels, tags, SDKs and local storage perform similar functions to recognize a session, remember preferences, measure events and support campaigns.

Categories we may use

We may share necessary information with hosting, security, analytics, advertising, CRM, form, communication, storage and support providers; with Google, Meta and other platforms described in this policy; with professional advisers; or with authorities when legally required.

Providers may process information in Brazil, the United States, Europe or other countries. We seek reliable companies and technical, organizational and contractual safeguards compatible with applicable law.

We retain data for the time necessary for the purposes described, the business relationship and legal, contractual, fraud-prevention and rights-defense periods. Retention periods vary according to the type of information and tool. At the end of the applicable period, data is deleted or anonymized when appropriate.

We adopt reasonable administrative and technical measures to reduce the risk of unauthorized access, loss, alteration or disclosure. However, no internet-connected environment can provide absolute security.

Depending on your location and applicable law — including the LGPD, GDPR/UK GDPR and US state laws — you may request confirmation, access, correction, portability, anonymization, restriction, blocking or deletion; information about sharing; objection; review; and withdrawal of consent.

Where applicable, you may also object to targeted advertising, sharing for that purpose and certain automated processing without being discriminated against for exercising your rights.

To protect your privacy, we may verify your identity. Reviews originating on Google may need to be changed on the platform itself; even so, you may request removal of the reproduction displayed on our website.

Our services are intended for businesses and adults. We do not knowingly seek to collect data from children under 13 or use information from minors for personalized advertising. If you believe improper collection has occurred, please contact us.

This policy may be updated to reflect changes in services, technologies, providers or legal requirements. The current version will remain published on this page with the date of the latest update. Material changes may be communicated through a prominent website notice or another appropriate channel.